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MarketingPulse & eTailingPulse 2026
「亞洲品牌及營銷論壇」及「亞洲電子商貿論壇」2026
Event Details
Date: 19 March 2026 (Thu)
Venue: Hall 3DE, Hong Kong Convention and Exhibition Centre (HKCEC)
Website: https://marketingpulse.hktdc.com/
Join MarketingPulse & eTailingPulse for an unparalleled experience where industry leaders converge to explore the future of marketing and e-commerce! The main contents are:
Growth Leaders: Discover strategies from top executives of renowned brands including LVMH, OliveYoung, Atour who are shaping the future of business growth in the dynamic global and local markets.
New Horizons in E-commerce: Dive into innovative trends of quick commerce and agentic AI that are reshaping the landscape of online shopping, maximising consumer engagement from internet & tech giant Tencent and the leading e-commerce platform Taobao & Tmall.
Cutting-Edge Marketing Dynamics: Learn about the latest trend, healing economy and IP marketing from the founder of Noodoll, a vibrant rival of Jellycat create experiences and products that resonate deeply and inspire lasting engagement, and hear the revolutionising marketing tactics and opportunities of the global wave of micro dramas.
Social Media Best Practices: Elevate your digital marketing game with expert tips from Meta and actor and threads influencer NgSiuHin on leveraging social media for brand success.
PR Disasters and Opportunities: Examine real-world case studies such as the Coldplay concert kisscam scandal that highlight the importance of today's fast-paced communications landscape.
Also join our Meet the Leader Series - In Dialogue with Louis Cheung – Chasing the Golden Boy Within for an inspiring conversation on Cheung’s compelling journey behind his multi-layered career across acting, music and creative production.
Register now with the discount code LLPF4PV01 to enjoy 40% off *Special discount for Asian Licensing Association members (Limited quota and is available on a first-come-first-served basis.
MarketingPulse 和 eTailingPulse雲集多位業界重磅講者及領袖匯聚一堂，共同探索市場營銷和電子商貿的未來！
傑出品牌領袖視野：了解世界各地知名品牌包括 LVMH、OliveYoung和亞朵酒店集團高管的營銷策略，從中得到啟發，學習如何在急速變動的市場中持續成長。
主要活動如下： 電商新航圖：深入了解互聯網和科技巨頭Tencent 以及電商平台Taobao和 Tmall如何以快電商及代理型AI重塑網上購物格局、吸引化消費者參與。
營銷新趨勢：由Jellycat 勁敵Noodoll 創始人主講療癒經濟和IP營銷，探索品牌如何設計可持續互動的內容與活動、把療癒元素融入產品或營銷中，論壇亦會探討「微短劇」浪潮帶來的營銷機遇。
Social Media的成功之道：從Meta 代表、Threads 管理員吳肇軒等講者的專家建議，全面拆解Threads的「流量密碼」，提升您的數碼營銷技巧，加強以Social Media帶動品牌認知。 公關災難與機遇：檢視如 Coldplay 演唱會Kisscam事件的真實案例，突顯「快速營銷（fastvertising）」轉危為機、連結受眾的重要性。
活動的「與傑出人物對談系列」— 在歷練中走出金童之路：與張繼聰對談堅持、突破與創作，將分享張繼聰由童星開始，在演藝、音樂和創意製作職業生涯的精彩旅程。
立即登記 https://info.hktdc.com/sp/mp/en/registration?promoCode=LLPF4PV01，輸入亞洲授權業協會會員專屬優惠碼 LLPF4PV01，即享專屬 40% off 優惠 (名額有限，先到先得。)
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