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Best Promotion Campaign

The Asian Licensing Awards 2015

The Organiser would like to thank you for your information. Please be assured that this information will be kept strictly confidential. ALL contact information requested in the nominated box MUST be provided and in typed form. Please return the completed form with requested documents to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The Asian Licensing Awards 2015 Qualification Year which all are judged is from 1 September 2014 to 31 August 2015.

  1. 1.ENTRY INFORMATION

Name of property owner:                                  ____________________________________________

Name of licensed property being nominated: ____________________________________________

Name of Company:_________________________________________________________________

Address:                    ________________________________________________________________

Contact Person:         ________________________________________________________________

Email: ___________________________ Fax: ________________ Phone number:_______________

Name of licensing agency (if applicable): ____________________________________________

Name of retail partner(s) (if applicable):           ____________________________________________

  1. 2.NOMINATED BY (if applicable)

Name of Company(s):_______________________________________________________________

Address:                    ________________________________________________________________

Contact Person:         ________________________________________________________________

Email: ___________________________ Fax: ________________ Phone number:_______________

Relationship with Property Owner

□      Licensor                                          □    Licensee

□      Licensing Agent                              □    Other (Please specify) __________________________

( Submission is being made with the consent of the Licensor/ Property Owner)

 

  1. 3.PRODUCT CATEGORY

Please indicate which category(s) the licensed property stated in item (1) above has been licensed in:

□      Accessories                                     □    Housewares

□      Apparel                                           □    Paper Products

□      Food & Beverage                            □    Publishing

□      Gift & Novelties                             □    Toys & Games

□      Health & Beauty                             □    Video Games

□    Other (Please specify)______________________

  1. 4.PROPERTY CHARACTERISTICS

Please describe the origin and innovative development of your property or product. (Max. 250 words, provide separate sheet if needed)

  1. 5.MARKETING STRATEGIES

Please describe the campaign used to market the property stated in item (1) above during the Qualification Period. You may quote the example wherever appropriate. (Max. 500 words, provide separate sheet if needed)

        Please check off all forms of retail in which the property’s licensed product(s) had been sold:

        □    Catalogs                                                  □    Discount Stores

        □    Convenient Stores (e.g. 7-11)                 □    Retailers

        □    Department Stores                                  □    Specialty Stores

        □    Online Stores                                          □    Other (Please specify) _____________________

        Please check each Asian market in which the property’s licensed product(s) were available:

        □    Mainland China                                      □    Korea

        □    Hong Kong                                             □    Malaysia

        □    India                                                        □    Taiwan

        □    Indonesia                                                        □    The Philippines

        □    Japan                                                       □    Thailand

        □    Other (Please specify) ____________________________

  1. 6.Please check off the appropriate range of (US Dollars) Retail Sales or Royalty Income the property in item (1) above achieved during the Qualification Period. Please check off whether the response indicates Royalty Income or Retail Sales:

□      I) Royalty Income                                           □    II) Retail Sales

            □ Under $250,000                                               □ Under $5,000,000

            □ $250,001- $500,000                                         □ $5,000,001 - $10,000,000

            □ $500,001 - $1,000,000                                     □ $10,000,001 - 20,000,000

            □ $1,000,001 - $5,000,000                                  □ $20,000,001 - $100,000,000

            □ Over $5,000,000                                              □ Over $100,000,000

Please check off by what percentage the property met or exceeded its

□ Royalty Income or □ Retail Sales projection:

□      On target                                                 □    Exceed target by 1% to 20%

□      Exceed target by 21% to 40%                        □    Exceed target by 41% to 60%

□      Exceed target by 61% to 80%                        □    Exceed target by 81% to 100%

□      Exceed target by over 100%

* Provision of evidence would be an advantage

  1. 7.Please describe what the exceptional or unique qualities are about the property stated in item (1) above, and why it deserves the Asian Licensing Award. (Max 250 words, provide separate sheet if needed)
  1. 8.PHOTOS

i.     Company logo

ii.     Property or Product photos

  1. iii.Promotion or Marketing Materials
  1. iv.In-store display
  1. 9.DECLARATION & AUTHORIZATION

I/ We hereby declare that the above information given on this application is, to the best of my/our knowledge, correct and that I/ we have read and agree with the directions provided in this application. I/We authorize Asian Licensing Association and Panel Judge Committee of Asian Licensing Awards to verify all of the submitted information.

______________________________                 _________________________________________

Date                                                              Signature with Company Chop

Last Updated on Wednesday, 09 September 2015 21:00
 

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