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Founding Chairman
Dr. Toby Chan 

 

 

 

Managing Director of Regent Lane Ltd.

Managing Director of Regent Lane Culture and Media (Shenzhen) Ltd.

Marketing Director of Bliss Concept Ltd. (1994-2015)

Marketing Director of Yellow Bus Publishing Ltd. (1998-2009)

Founding Chairman of Asian Licensing Association

Honorary Chairman of Elite Entrepreneur Association

Vice Chairman of Hong Kong Creative Industries Association

Committee Member of Business of IP Asia Steering Committee, Business of Design Week (BODW), HKSAR

Consultant of International Cultural and Creative Industries Development Plan for Taiwan External Trade Development Council

Fellow of Asian College of Knowledge Management

Lecturer of Shanghai Film Art Academy, Ministry of Culture of the People’s Republic of China

Member of the CreateSmart Initiative (CSI) Vetting Committee, Commerce and Economic Development Bureau (CEDB)The Government of the HKSAR

Member of PMQ Tenants Selection Committee and Assessment Panel

Committee Member of the Working Group on IP Trading, Commerce and Economic Development (CEDB), The Government of the HKSAR (2013-2015)

Group Leader of Concern Group for Intellectual Property Right Education (2012-2015)

Vice-President of Hong Kong Brands Protection Alliance (2011-2013)

Committee Member of Hong Kong Federation of Design Associations (2011-2013)

Mentor of Cross Industry Matching Project for Hong Kong Productivity Council (2011-2012)

Judge of The Premier Asian Licensing Award, TDC & LIMA (2006-2008, 2011)

Advisor of Toys Advisory Committee, HKTDC (2007-2010)

Advisor of Design, Marketing & Licensing Services Advisory Committee, HKTDC (2005-2009)  

 

Dr. Toby Chan established Regent Lane Limited in 1994. He is one of the representatives of the Hong Kong creative industry. He is dedicated in the brand licensing, marketing promotion, merchandise trade, children publication, and animation production and distribution of the Hong Kong character, McDull & Friends (that is originally created by Mr. Brian Tse and Ms. Alice Mak). With the expertise of product design, marketing and management of Dr. Chan and the kindness and lovely character of McDull & Friends. The popularity is promptly increased in Hong Kong, China, Taiwan and the Chinese society of the South East Asia. Over ten thousand of products with strong HK style designs are created. Numerous awards have been granted to the companies in the past fifteen year.

In Hong Kong, Dr. Chan had built up the first creative industry enterprise with key establishments across different medium and product lines. This is his long term commitment to create more enjoyable contents and products in diverse formats and geographic spreads. He turned a simple comic publishing company into a multi-business corporation by his tremendous marketing efforts. The main characters, McDull and McMug, have been transformed from simple cartoon figures into cultural symbols of Hong Kong community, and have often been referred as local answer to proliferated American and Japanese cartoon characters.

Dr. Chan employed different formats of marketing and licensing, to raise up the brand, McDull & Friends and brought them to Hong Kong, Mainland China, Taiwan and South East Asia, France and other countries which gained the support and love from the mass. Over the years, some of the most successful marketing campaign drew enthusiastic and overwhelming response from satisfied customers.

Dr. Chan has been serving the creative industry through different positions. In early 2011, he founded Asian Licensing Association. He also served as an advisor in the Design, Marketing & Licensing Services Advisory Committee, HKTDC (2005-2009). In addition, he has been invited to be the advisor of the Toys Advisory Committee, HKTDC (2007-2010) and was invited to be the Judge of the international Licensing Award 2006-2008 that was organized by HKTDC and International Licensing Industry Merchandise Association. Dr. Chan is invited to be the member of Business of IP Asia Steering Committee, Business of Design Week (BODW) in 2011.

Since December 2006, Dr. Chan started to kick off joint promotion with different corporations in China such as Nokia, Pepsi, Bright Dairy, KFC China. Transportation Authority, McDonald’s and Samsung for achieving the objectives of both parties which include boosting up the sales, drawing the attention and noise from the public, building up the positive image for both parties in China. McMug and McDull are found well-known and well received in China market. In 2007, McMug and Mcdull was the only cartoon character invited to participate in the opening ceremony for the 10th anniversary of Hong Kong handover party. In July 2008, we are proud to release McMug & McDull credit card with Shanghai Pudong Development Bank in China that is their first cartoon character credit card. With the crop of marketing tactics and the popularity of McMug and McDull in China, this credit card program was gained many banking and marketing awards in 2009 and 2010.

In 1998, Dr. Chan set up the Yellow Bus Publishing Limited and started the new page of children magazine in Hong Kong. In 1999, Yellow Bus Monthly magazine became the most popular local children magazine in Hong Kong. This publishing group was recognized as one of the most professional and pioneer to work on digital merchandises and children website in Hong Kong. iYellowbus .com is established in 2000. It has been the first and the leading kid’s portal for Greater China which was the gateway to access children related information on internet. During that time, its daily page view was over one million. The public recognition from awards on publication and web-site is the best to illustrate the standard of the professional team.

Since 1999, Dr. Chan has cooperated with different publishers from Singapore, Malaysia, Taiwan and China to launch the McDull & Friends comics and Yellow Bus Book Series in different language versions which makes McDull & Friends become well known by other countries.

In 1997, Dr. Chan led the company from the success of graphical comic character to animated cartoon corporation that was the first animation company with its own brand in Hong Kong. McDull & Friends were migrated to a new platform as animation figure. The McMug TV Series “ McMug Stories” with 13 episodes had been created and broadcasted on Interactive Television of HK Telecom. It was the most popular programme at that time. The series were again syndicated on TVB Jade at a prime time slot. It had a great rating again.

In December 2001, the first feature length movie “My Life as McDull” was showing in all cinemas of HK and gained over US$2,000,000 from the box-office. Also “My Life as McDull” had received high praises and prizes in many important film festivals. “My Life as McDull” won The 39th Golden Horse Awards, The 21st Hong Kong Film Awards,The 7th Golden Bauhinia Awards in 2002. Also, the movie won the “Official Competition Grand Prize Feature Film” of Seoul International Cartoon and Animation Festival 2003 in South Korea and the “Grand Prix (Feature Film) of Festival International du Film d’Animation du Annecy 2003 in France. It is recognized as the “European Oscar Award”.

The second movie “McDull, Prince de la Bun” was released in the Hong Kong theaters on June 2004. This movie also received high praises and prizes in many important film festivals. “McDull, Prince de la Bun” won The 41st Golden Horse Film Awards, The 11th Hong Kong Film Critics Society Awards, The 24th Hong Kong Film Awards. And the most important, this movie gained the “Jury Prize” of The 5th Chinese Film Media Awards in China. The film was then licensed to other territories and converted into different languages, including Mainland China, Taiwan, Thailand, and etc.

McDull Kungfu Ding Ding Dong has been released in both Mainland China & Hong Kong during the summer of 2009. The box office in China had a great hit and gained over RMB75,000,000 that was based on only 500 screens (max in China) and it was the second highest box office of animation movie in 2009.

With the accomplishment of Dr. Chan’s tremendous marketing strateties and the success of McDull stories, the exposure of the McDull is high and the popularity is high in both Hong Kong and China. Every youngster knows McDull and the special culture of Hong Kong. Dr. Chan proposed McDull as a Tourism Ambassador for Hong Kong to Hong Kong Tourism Board (HKTB) in early 2010. Dr. Chan suggested many creative ideas on MuDull as a Hong Kong friendly symbol to welcome foreigners. Finally McDull was selected by HKTB as Tourism Ambassador of H.K. which makes a successful feedback and strong response. In July 2011, McDull and his mom Madame Mak wax statues were introduced at Madame Tussauds Hong Kong, the first time ever for Madame Tussauds Hong Kong to have a Hong Kong created original animated character in the museum. Also, McDull received a permanent spot in the form of bronze statue on Hong Kong’s Avenue of Stars, becoming the first cartoon star to receive such an honour.



 

動畫獎項   Animation Awards
  比賽 / Event 獎項 / Awards 獲獎單位 / To 主辦機構 / Organizer 日期 / Date
香港 第七屆香港電影金紫荊頒獎禮2002 十大華語片 麥兜故事 香港影評人協會 2002
Hong Kong The 7th Golden Bauhinia Awards The Best 10 Chinese Films My Life as McDull Hong Kong Film Critics’ Association
香港 第二十六屆香港國際電影節2002 國際影評人聯盟獎 麥兜故事 香港藝術發展局 2002
Hong Kong The 26th Hong Kong International Film Festival FIPRESCI (The International Film Critics Federation) Award My Life as McDull Hong Kong Arts Development Council
香港 第二十一屆香港電影金像獎頒獎禮2002 最佳原創電影音樂 何崇志/ 麥兜故事 香港電影金像獎協會 2002
Hong Kong The 21st Hong Kong Film Awards Best Original Film Score Ho Shung Chi/ My Life as McDull Hong Kong Film Awards Association
台灣 第三十九屆台灣金馬獎2002 最佳動畫片 麥兜故事 台北金馬影展執行委員會 2002
Taiwan The 39th Taipei Golden Horse Awards Best Animation Film My Life as McDull Taipei Golden Horse Film Festival Executive Committee
加拿大 加拿大蒙特利爾國際兒童電影節2003 評審團大獎-最佳長片 麥兜故事 FIFEM Le monde est p’tit 2003
Canada The Montreal International Children’s Film Festival 2003 Special Jury Prize - Best Feature Film My Life as McDull
法國 法國安鍚國際動畫節2003 最佳動畫長片大獎 麥兜故事 Centre International Du Cinema D’animation 2003
France Festival International du Film d’Animation du Annecy 2003 "Grand Prix Annecy 2003" Cristal Du Long Me’trage My Life as McDull
南韓 南韓首爾國際動畫節2003 最佳動畫長片大獎 麥兜故事 Seoul International Cartoon and Animation Festival 2003
Korea Seoul International Cartoon and Animation Festival 2003 Official Competition Grand Prize (Feature Film) My Life as McDull
台灣 第四十一屆台灣金馬獎2004 最佳動畫長片 麥兜菠蘿油王子 台北金馬影展執行委員會 2004
Taiwan The 41th Taipei Golden Horse Awards Best Animation Film McDull, Prince de la Bun Taipei Golden Horse Film Festival Executive Committee
香港 第十一屆香港電影評論學會大獎2005 最佳電影 麥兜菠蘿油王子 香港電影評論學會 2005
Hong Kong The 11th Hong Kong Film Critics Society Awards Best Picture 2004 McDull, Prince de la Bun Hong Kong Film Critics Society
中國 第五屆華語電影傳媒大賞 評審團大獎 麥兜菠蘿油王子 南方都市報 2004
China The 5th Chinese Film Media Awards Jury Prize McDull, Prince de la Bun
香港 第二十四屆香港電影金像獎頒獎禮2005 最佳原創電影歌曲 何崇志/ 麥兜菠蘿油王子 香港電影金像獎協會 2005
Hong Kong The 24th Hong Kong Film Awards Best Original Film Score Ho Shung Chi/ McDull, Prince de la Bun Hong Kong Film Awards Association
香港 「第三屆香港數碼娛樂傑出大獎」頒獎典禮 專業界別-最佳電腦動畫(長片) 麥兜菠蘿油王子 政府資訊科技總監辦公室 2005
香港生產力促進局
Hong Kong The 3rd Hong Kong Digital Entertainment Excellence Awards Professional Category- The Best Computer Animation (Feature Film) McDull, Prince de la Bun 香港數碼娛樂協會
香港無線科技商會
中國 第十屆華語電影傳媒大獎 2010 新世紀十年最佳電影 麥兜故事 南方都市報 2010
China Chinese Film Media Awards 2010 Best of the Decade My Life as McDull



 

書籍獎項 Publications Awards
比賽 / Event 獎項 / Awards 獲獎單位 / To 主辦機構 / Organizer 日期 / Date
1994-95中學生好書龍虎榜 最受中學生歡迎十本好書 《麥嘜青春舞曲》 香港教育專業人員協會 1995
香港電台中文台文教組
臨時市政局圖書館
1996-97中學生好書龍虎榜 最受中學生歡迎十本好書 《麥嘜絨裡手套》 香港教育專業人員協會 1997
香港電台中文台文教組
臨時市政局圖書館
1998-99中學生好書龍虎榜 最受中學生歡迎十本好書 《麥嘜微小小說》 香港教育專業人員協會 1999
香港電台中文台文教組
臨時市政局圖書館
贊助:語文基金
普及閱讀獎勵計劃之
第十二屆中學生好書龍虎榜
最受中學生歡迎十本好書 《麥兜十萬個為甚麼(共8冊)》 香港教育專業人員協會 2001
香港電台中文台文教組
香港公共圖書館
贊助:優質教育基金
閱讀城建築工程 2001年最受小學生歡迎十本好書 《黃巴士網頁 Bookmark》 教育局 2001
閱讀城建築工程 2001年最受小學生歡迎十本好書 《開飯記》 教育局 2001
2001年香港書展 名家推介 《中國第一 - 中國首先發明的東西》    香港藝術發展局 2001
2002年香港書展 名家推介 《廣州話對普通話 - 喜怒哀樂》 香港藝術發展局 2002
2003年香港書展 名家推介 《訪問中國傳統》 香港藝術發展局 2003
2003年香港書展 名家推介 《大人物趣怪小時候》 香港藝術發展局 2003
第14屆中學生好書龍虎榜 10本好書候選書目 《十萬個中國不知道-中醫的道理》 香港教育專業人員協會 2003
香港電台中文台文教組
香港公共圖書館
贊助:優質教育基金
第14屆中學生好書龍虎榜 10本好書候選書目 《中國大女人》 香港教育專業人員協會 2003
香港電台中文台文教組
香港公共圖書館
贊助:優質教育基金
新地開心閱讀計劃 十本好書推介之一 《寫給還未長大的人》 新鴻基地產發展有限公司 2006

 



市場策劃及專利授權獎項 Marketing and Licensing Awards
比賽 / Event 獎項 / Awards 獲獎單位 / To 主辦機構 / Organizer 日期 / Date
TDC Market Day Best Selling Product of TDC Design Gallery in 1995 Regent Lane Ltd Hong Kong Trade Development Council 1995
1997 Best Sellers Award Best Sellers Award Regent Lane Ltd 設計廊 1997
TDC Design Gallery
Macromedia People’s Choice Awards www.iyellowbus.com Hosted by: Macromedia
Organized by: IdN
2000
wwwhat? Awards
What the Web can be
Design Contest 2000
十大健康網站選舉2000 十大健康網站 www.iyellowbus.com 影視及娛樂事務管理處 2000
Ten Healthy Websites Contest 2000 Ten Healthy Websites Television and Entertainment Licensing Authority
十大健康網站選舉2001 十大健康網站 www.iyellowbus.com 影視及娛樂事務管理處 2001
Ten Healthy Websites Contest 2001 Ten Healthy Websites Television and Entertainment Licensing Authority
十大健康網站選舉2002 十大健康網站 www.iyellowbus.com 影視及娛樂事務管理處 2002
Ten Healthy Websites Contest 2002 Ten Healthy Websites Television and Entertainment Licensing Authority
第八屆十大電視廣告頒獎典禮 最高榮譽電視廣告大獎 One2Free 香港廣告客戶協會 2002
麥兜豬腩肉篇 亞洲電視
The 8th Annual Most Popular TV Commercial Awards The Most Honor TV Commercial Award One2Free - Mobile Phone (My Life as Mcdull) The Hong Kong Advertisers Association & Asia Television Limited
第八屆十大電視廣告頒獎典禮 十大最受歡迎電視廣告大獎 One2Free 香港廣告客戶協會 2002
麥兜豬腩肉篇 亞洲電視
The 8th Annual Most Popular TV Commercial Awards The Ten Most Popular TV Commercials Award One2Free - Mobile Phone (My Life as Mcdull) The Hong Kong Advertisers Association & Asia Television Limited
《號外》 創意靈感大獎
Creative Source Award
McMUG 《號外》
City Magazine
2002
City Magazine
Creative Force Award 02
HKMA/TVB Marketing Excellence Award Citation For Innovation Award Regent Lane Ltd Hong Kong Management Association 2003
HKMA/TVB Marketing Excellence Award Certificate of Merit Award Regent Lane Ltd Hong Kong Management Association 2003
《便利》 15至24歲 麥兜 《便利》 2003
我最喜愛的人人英雄 我最喜愛的人人英雄
2005優秀網站選舉 2005優秀網站 www.iyellowbus.com 影視及娛樂事務管理處 2005
Television and Entertainment Licensing Authority
2005 Meritorious Websites Contest 2005 Meritorious Websites 香港基督教女青年會
YWCA
Yahoo! 搜尋人氣大獎2005 本地原創漫畫 麥嘜 雅虎香港 2005
Yahoo! Hong Kong Buzz Awards 2005 Yahoo! Holdings (Hong Kong) Limited
The 3rd Premier Asian Licenising Award Best Licensing Agency Award Regent Lane Ltd International Licensing Industry Merchandiser's Association
Hong Kong Trade Development Council
2006
TVB最受歡迎廣告頒獎典禮2007 最受歡迎公益廣告 康樂及文化事務署:有豬腩肉游多幾游 電視廣播有限公司 2007
TVB Most Popular TV Commercial Awards 2007 The Most Popular TV Commercial Award for the Public Welfare category LCSD - Keep Swimming Pools Clean Television Broadcasts Limited

Hong Kong Business Awards

SME Awards

Bliss Concepts Ltd

The Hong Kong General Chamber of Commerce

Outstanding Society Contribution

Award for Outstanding Society Contribution

Regent Lane Ltd

Elite Entrepreneur Association

2012

Entrepreneur Night

Entrepreneur Award

Regent Lane Ltd

《Capital Entrepreneur》

2012 Hong Kong Design Centre x Yahoo! Emotive Design

Emotive Brand Award

Regent Lane Ltd

Hong Kong Design Centre x Yahoo

Last Updated on Friday, 19 October 2018 13:37
 

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