Asian Licensing Awards 2016


The Asian Licensing Awards recognizes the outstanding achievements of licensed properties, licensing companies, licensing agents, advertising and promotional firms for their development, launch and promotion of licensed properties and trademarks throughout Asia for the preceding year. The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.




Asian Licensing Association


Supporting Organizations


Hong Kong Trade Development Council


Intellectual Property Department of The Government of the Hong Kong Special Administrative Region


Federation of Hong Kong Industries


Hong Kong Small and Medium Enterprises Association


Hong Kong Information Technology Federation


Hong Kong Institute of Patent Attorneys


Hong Kong Design Centre


Hong Kong Brand Protection Alliance


Hong Kong Comics and Animation Federation


Licensing Executives Society China, Hong Kong Sub-Chapter


Hong Kong Digital Entertainment Association


Hong Kong Game Industry Association


Hong Kong Creative Industries Association


Hong Kong Federation of Design Associations


Hong Kong Animation Association


Taipei Trade Centre Hong Kong (TTCHK)


Taiwan Comic & Animation Culture and Creative Industry of International Development Exchange Association



(listed in no particular order)


Judging Panel

Chairman of Judging Panel

Mr. Danny Cheung, Director of Asian Licensing Association




Ms. Bianca Lee, Managing Director (Greater China & SE Asia) of Warner Bros Consumer Products

Mr. Danny Cheung, CEO & Head of Licensing - Asia Pacific of SmileyWorld Ltd.

Dr. Toby Chan, Managing Director of Regent Lane Ltd.

Mr. Danny Cheung, CEO & Head of Licensing of Smiley World Ltd.



Hong Kong

Ms. Anita Leung, Chairperson of Licensing Executives Society China Hong Kong Sub-Chapter

Mr. Gerry Ma, Chairman of Customer Liaison Group of SMEs

Mr. Tim Kondo, Licensor Liaison of Animation International Ltd.



Mr. Yang Xiaoxuan, Anime Venture Capital Business, Vice President of QIY

Mrs. Aiqun Peng, Deputy General Manager of Hunan Radio & TV Changsha, China

Mr. Xu WeiDong, GEO of Shanghai Jizhuang Technology Co. Ltd.

Mr. Eddie Ng, Executive Vice President of Guangzhou Art-land



Mr. Michitsugu Isowa, Contents Business Director/ Section Manager of Dentsu Tec Inc.

Mr. Taro Tsuji, Director of Bandai Namco Asia Co., Ltd.

Mr. Hideaki Udagawa, President of Toei Animation Enterprises Ltd.

Mr. Kazuo Rikukawa, President of CHARACTER DATABANK, Ltd.




Mr. Bui-Kyung Kim, Representative of Smg Holdings Co., Ltd.

Mr. Choi Kyu Hyung, Content Business Dept/ General Manager of Samg Animation

Mr. Jay Cho, Brand License Business/ Executive Director of Daewon Media Co., Ltd.



Mr. Sherlock Lu, Product Manager of L.E. International Corp.

(listed in no particular order)



All brand and property owners, licensors, licensing agencies, licensees and their promotion partners inAsiaunder nomination are eligible to participate in the competition.


Awards Categories

  1. Best Young Property in Asia
  2. Best Licensee
  3. Best Promotion Campaign
  4. Best Asian Property
  5. Best Property in Asia


Each winner will be awarded at the Asian Licensing Awards Presentation Ceremony and receive prestigious industry recognition.

The winners of Best Promotion Campaign and Best Young Property in 2015 cannot apply for these two awards this year. 


Judging Criteria


The judging panel is responsible for nominating brands, licensed products or promotion programs, providing that the entity nominated has satisfied the following criteria:


Promotion programs, licensed products, brands and properties have/had to be executed, promoted and/or available for sale in one or more retail markets in Asia during the dates of the Qualification Period (1 September 2015 to 31 August 2016).


Sales performance must have met or exceeded the pre-determined targets or performance indicators initially established by the nominee.

Nominated properties, products or programs must have demonstrated outstanding, unique and creative execution of product design and/or artwork.

The Best Young Property inAsiamust be launched into the market less than 3 years (from 1 September 2013 to 31 August 2016).

The Best Asian Property must be owned by Asian company.


Award Presentation Ceremony

The award presentation ceremony of the Asian Licensing Awards will be held in the afternoon of 10 January, 2017 (Tue) at Hong Kong Convention and Exhibition Centre.


Asian Licensing Awards 2016 Timeline

  1st Sep, 2016    Application starts

30th Nov, 2016    Deadline for application

10th Jan, 2017    The Awards Presentation Ceremony


Application Forms Download


Best Young Property in Asia         doc-icon2



Best Licensee                               doc-icon2   


Best Promotion Campaign            doc-icon2


Best Asian Property                     doc-icon2


Best Property in Asia                   doc-icon2













Last Updated on Thursday, 22 December 2016 12:50


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