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Asian Licensing Awards 2020


Asian Licensing Awards 2020 - Poster

2020 ALA Panel of Judges V2



The Asian Licensing Awards recognizes the outstanding achievements of licensed properties, licensing companies, licensing agents, advertising and promotional firms for their development, launch and promotion of licensed properties and trademarks throughout Asia for the preceding year. The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.




Asian Licensing Association


Supporting Organizations (Subject to change)


1.   Hong Kong Trade Development Council (HKTDC)

2.   Intellectual Property Department of The Government of the Hong Kong Special

      Adminitrative Region

3.   Federation of Hong Kong Industries (FHKI)

4.   Hong Kong Small and Medium Enterprises Association (HKSME)

5.   Hong Kong Institute of Patent Attorneys (HKIPA) 

6.   Hong Kong Design Centre (HKDC)

7.   Hong Kong Brands Protection Alliance (HKBPA)

8.   Hong Kong Comics and Animation Federation (HKCAF)

Asian Licensing Association


1.   Hong Kong Trade Development Council (HKTDC)

2.   Intellectual Property Department of The Government of the Hong Kong Special

      Adminitrative Region

3.   Federation of Hong Kong Industries (FHKI)

4.   Hong Kong Small and Medium Enterprises Association (HKSME)

5.   Hong Kong Institute of Patent Attorneys (HKIPA) 

6.   Hong Kong Design Centre (HKDC)


9.   Licensing Executives Society China, Hong Kong Sub-Chapter (LESC - HK)

10. Hong Kong Digital Entertainment Association (HKDEA)

11. Hong Kong Game Industry Association (HKGIA)

12. Hong Kong Creative Industries Association (HKCIA)

13. Hong Kong Design Institute (HKDI)

14. Chinese University of Hong Kong - Business School

15. Technological and Higher Education Institute of Hong Kong (THEi)

16. The Hong Kong Polytechnic University School of Design

17. Movie Producers & Distributors Association of Hong Kong Ltd.

18. Hong Kong Association of Interactive Marketing (HKAIM)


20. Hong Kong Design Trade Association

21. Hong Kong Designers Association

22. Hong Kong Society of Illustrators




1.  Taipei Trade Centre Hong Kong (TTCHK)

2.  Taiwan Comic & Animation Culture and Creative Industry of International Development

      Exchange Association (CACCI)

3.  Character Brand Licensing Association of Japan (CBLA)

4.  China Council for the Promotion of International Trade Commercial Sub-council (CCPIT)

(listed in no particular order)


Judging Panel (Subject to change)


Chairman of Judging Panel

-      Dr. Toby L. M. Chan, Founding Chairman of Asian Licensing Association



-      Dr. Toby Chan, Managing Director of Regent Lane Ltd.

-      Mr. Tim Kondo, General Manager of Animation International Ltd.

-      Mr. Taro Tsuji, Director of Bandai Namco Holding Asia Co., Ltd.


Hong Kong

-      Mr. Dorian Ho, Founder of Doriano International Ltd.

-      Ms. Charmaine Koo, Chairman of Licensing Executives Society China, HK Sub-chapter.



-      Mr. Eddie Ng, Executive Vice President of Guangzhou Art-land

-      Mr. Yang Xiaoxuan, Anime Venture Capital Business, Vice President of QIY

-      Mr. Tian Enming, President of Shanghai Broad Journey 上海博德旅遊發展有限公司

-      Ms. She Yinbin, Editor of Tencent Video Children's Channel



-      Mr. Michitsugu Isowa, Contents Business Director/ Section Manager of Dentsu Tec Inc.

-      Mr. Hideaki Udagawa, President of Toei Animation Enterprises Ltd.

-      Mr. Kazuo Rikukawa, President of CHARACTER DATABANK, Ltd.



-      Mr. Bul-Kyung Kim, Representative of SMG Holdings Co., Ltd.

-      Mr. Jong-Bok Park, President of Toplicensing Asia / SSAK C&M Co., Ltd.

-      Mr. Jay Cho, Brand License Business/ Executive Director of Daewon Media Co., Ltd.



-      Mr. Sherlock Lu, Product Manager of L.E. International Corp.

 (Listed in no particular order and to be final confirm)




All brand and property owners, licensors, licensing agencies, licensees and their promotion partners in Asia under nomination are eligible to participate in the competition.


Awards Categories

Best Property in Asia

Best Asian Property

Best Licensee in Asia

Best Promotion Campaign

Best Young Property in Asia


Each winner will be awarded at the Asian Licensing Awards Presentation Ceremony and receive prestigious industry recognition. The winners of Best Promotion Campaign and Best Young Property in 2019 cannot apply for these two awards this year.


Judging Criteria


The judging panel is responsible for nominating brands, licensed products or promotion programs, providing that the entity nominated has satisfied the following criteria:


Promotion programs, licensed products, brands and properties have/had to be executed, promoted and/or available for sale in one or more retail markets in Asia during the dates of the

Qualification Period (1 September 2019 to 31 August 2020).


Sales performance must have met or exceeded the pre-determined targets or performance indicators initially established by the nominee.


Nominated properties, products or programs must have demonstrated outstanding, unique and creative execution of product design and/or artwork.

The Best Young Property in Asia must be launched into the market less than 3 years

(from 1 September 2017 to 31 August 2020).


The Best Asian Property must be created and owned by Asian company.


Award Presentation Ceremony


The award presentation ceremony of the Asian Licensing Awards will be held in the evening of January 12, 2021 (Tuesday) at Hong Kong Convention and Exhibition Centre.


Asian Licensing Awards 2020 Timeline

October 21, 2020       Deadline for application

January 12, 2021       The Awards Presentation Ceremony


Application Forms Download


Best Property in Asia pdf button

Best Asian Property pdf button

Best Licensee in Asia pdf button

Best Promotion Campaign pdf button

Best Young Property in Asia pdf button



Notes to Applicant :

1.     Applicant MUST read the “Eligibilities”, “Notes To Applicant” and “Competition Terms and Conditions” of this form before filling in the application form.

2.     This form must be typed / completed in English (all other languages submitted will only be for reference only) on computer and confirmed by applicant’s signature with company chop.

3.     Completed application forms in either PDF or WORD files must be submitted via the “Asian Licensing Awards 2020” mailbox ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) on or before the application deadline at 23:59 (October 21,, 2020 Wednesday), and all attachments (i.e.: Presentation Powerpoint (.ppt), a valid business registration, Style Guide) must be uploaded to a secure cloud storage platform (such as Google drive, Dropbox etc…) with a URL for secretariat to download the files. The applicant is required to submit a valid business registration certificate.

Last Updated on Wednesday, 30 September 2020 13:41


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