Asian Licensing Awards 2013



The Asian Licensing Awards recognizes the outstanding achievements of licensed properties, licensing companies, licensing agents, advertising and promotional firms for their development, launch and promotion of licensed properties and trademarks throughout Asia for the preceding year. The Asian Licensing Awards celebrate excellence, innovation and creativity across the licensing spectrum.



Asian Licensing Association


Supporting Organizations

Hong Kong Trade Development Council

Hong Kong Productivity Council

Hong Kong Design Centre

Federation of Hong Kong Industries

Hong Kong Small and Medium Enterprises Association

Hong Kong Information Technology Federation

Hong Kong Institue of Patent Attorneys

China Toy and Juvenile Products Association

US Toy Industry Association

Taiwan Comic & Animation Culture and Creative Industry of International Development Exchange Association

Taipei Trade Centre


(listed in no particular order)



Judging Panel


Chairman of Judging Panel

Dr. Toby Chan, Founding Chairman of Asian Licensing Association


Hong Kong

Ms. Bianca Lee, Managing Director of Warner Bros (F.E.), Inc

Ms. Dorothy Chan, Head of Licensing, Asia Pacific of Hasbro Entertainment & Licensing

Ms. Noletta Chiu, Director of Medialink


Ms. May Liang, Executive Vice President & Secretary General of China Toys & Juvenile Products Association

Mr. Eddie Ng, Executive Vice President of Guangzhou Art-land Human Being Culture Communication Co., Ltd.

Mr. Yu Peixia, Chairman of China Animation Association


Mr. Rikukawa Kazuo, President of Character Data Bank

Mr. Muto Hiroaki, Content/ Creative Section Manager of Dentsu Tec Inc.


Mr. Kim Yang Soo, Director of Daewon Media Co., Ltd

Mr. Kim, CEO of Dongwoo Animation Co., Ltd

Mr. Park, President of Character Goods Magazine


Mr. Roger Lim, Managing Director of FCI Pte Ltd.


Mr. Thawach Imraporn, Deputy Managing Director of Animation International Thailand


Mr. Dolleys Chen, Chairman of Taiwan Comic & Animation Culture and Creative Industry of International Development Exchange Association

Ms. Teresa Chen, Station Head of YoYo TV

Mr. Huang, Director of Top Insight

(listed in no particular order)



All brand and property owners, licensors, licensing agencies, licensees and their promotion partners inAsia under nomination are eligible to participate in the competition.



  1. Best Property in Asia
  2. Best Asian Property
  3. Best Licensee
  4. Best Licensing Agent
  5. Best Promotion Campaign
  6. Best Young Property in Asia

Each winner will be awarded at the Asian Licensing Awards Presentation Ceremony and receive prestigious industry recognition.


Judging Criteria

The judging panel is responsible for nominating brands, licensed products or promotion programs, providing that the entity nominated has satisfied the following criteria:

  • Promotion programs, licensed products, brands and properties have/had to be executed, promoted and/or available for sale in one or more retail markets in Asia during the dates of the Qualification Period (from 1 November 2011 to 31 October 2012).
  • Sales performance must have met or exceeded the pre-determined targets or performance indicators initially established by the nominee.
  • Nominated properties, products or programs must have demonstrated outstanding, unique and creative execution of product design and/or artwork.
  • The Best Young Property in Asia must be launched into the market less than 3 years (from 1 November 2009 to 31 October 2012).
  • The Best Asian Property must be owned by Asian company.


Award Presentation Ceremony (subject to update)

The award presentation ceremony of the Asian Licensing Awards will be held in the afternoon of 8 January, 2013 (Tue) at Hong Kong Convention and Exhibition Centre.







Last Updated on Thursday, 10 July 2014 17:31


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