Licensing helps to drive brand value and bring enormous business opportunities for businesses inclusive of brands, manufacturers, traders, etc.. HKILS 2024 gathers 550+ properties and brands covering various IP categories including art, animation, character, corporate, entertainment, lifestyle, etc.. Renowned properties and brands such as Coca-Cola, Demon Slayer: Kimetsu No Yaiba, GUNDAM, Formula One, League of Legends, Mcmug & Mcdull Family, Miffy, Moomin, Monopoly, Netflix, Paddington Bear, Peppa Pig, Porsche, Sesame Street, Spy x Family, Sprite, Tamagotchi, TEKKEN, Transformers, Usagyuuun!!, ULTRAMAN and more…were featured at the exhibition.